TampaGov Marketing Strategies

"If you build it, they will come" has NOT been something Tampa has relied on.  Significant efforts have been undertaken to communicate the availability and usefulness of TampaGov services.  The Department of Technology & Innovation spearheads the TampaGov marketing program.  The TampaGov marketing strategies included:

• Customer Service Center training
  

  Windows Media

  dialup connection

  high-speed connection

   
• City of Tampa Television special features and public service announcements
  

  ...Emergency Preparedness Assistance via TampaGov
  Windows Media	dialup connection	high-speed connection
  Real Player	dialup connection	high-speed connection
  ...City of Tampa Television Programming
  Windows Media	dialup connection	high-speed connection
  Real Player	dialup connection	high-speed connection

   
• Community briefings - neighborhood and business forums
  ...PowerPoint presentation to Chamber
  ...PowerPoint presentation to home builders
  ...PowerPoint presentation to neighborhoods
   
• EGovernment saving calculator
  ...try out TampaGov's savings estimator
   
• Flyers distributed in local newspaper publications
  ...sample 3-panel brochure front page & back page
   
• Guide to the City of Tampa eGovernment Portal
  ...PowerPoint presentation
   
• Guide to the City of Tampa Portal
  ...PowerPoint presentation
   
• Specific service announcements: utility bills, parking tickets, etc.
  ...sample envelope stuffer
   
• TampaGov branding on City letterhead & business cards
  ...example stationery
   
• URL decal added to City vehicles
  ...example bumper sticker
   
• Various marketing status reports
  ...sample report available on request